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These campaigns are most effective using a combination of all marketing methods, but mass-media traditional channels tend to outperform other channels when you’re working to raise brand or product awareness.Ģ. This includes when you open a new branch or enter a new geographic market. If your target audience is not aware of your brand-or doesn’t know enough about your brand to place you in their consideration set-then you need to embark on a brand awareness campaign. Here are four situations when traditional marketing methods remain your best option: It all depends on your strategy, goals and target market.
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Traditional Marketing: Lessons Learned and Digital vs.
#Moho pro 12 traditional series#
This article is the third in our series about finding the right balance between digital and traditional marketing for your bank. For some marketers and some target markets, even phone calls get results-if they didn’t, your landline would never ring at dinnertime. Other traditional marketing methods that still work, under the right circumstances, include print, radio, direct mail, signage, events and face-to-face meetings. If customers don’t know you and trust you, they’re not going to buy from you. However, you still have many good reasons for retaining your traditional marketing efforts and maximizing their effectiveness.įor example, for raw brand building-the foundation of any successful marketing effort-TV ads and outdoor displays (yes, billboards) continue to reign. These days it’s not often we get excited about traditional marketing methods-except maybe when we’re thinking about the dollars we can reallocate from traditional to digital marketing. Our next piece will take a similar approach to digital marketing methods. In the latest installment of our ongoing series on traditional versus digital bank marketing, we take a closer look at the pros and cons of traditional marketing methods.